As expected, we learned quite a bit, confirmed some that we already knew and met some great people in the process. Particularly, the 1st general session confirmed that incorporating social networking and understanding social media is critical to the success of a property’s marketing campaign. It was notable that students are constantly accessing technology but it’s primarily for personal interactions, so an approach with that in mind is best when looking at advertising. Bombarding residents with property tweets or Facebook posts could potentially annoy rather than inform them. The student market is also hip to paid Google ads. A panel of students discussed various ways they look for a property and Google was a top answer, but they said they avoid the paid ads. As suspected, organic search rankings should be the focus versus only devoting marketing dollars to bump up position through paid ad placement.

A special shout out to Theresa, Dave, and Kent with PEP. It was great to see you all and we love working with you!

What does this mean for marketing? It’s 24/7, no sales team required, access to your product. You give instant access to your brand and can monitor the effectiveness of your advertising efforts by enabling lead generation applications and setting up automatic responses to inquiries to help convert prospects.

What are some suggestions for implementing mobile marketing? Keep the content simple and usable, the navigation clean to avoid long download times, and provide a simple call to action whether it’s an email for more information, an application submission, or an order form for the product. Consider live chat as an option for instant communication for product or customer service related inquiries. Link in all company information including mapping features for driving directions and contact information. Look into lead generation including conversion tracking to see who, where, and how often your information is viewed.

As mobile device usage continues to expand, mobile marketing will continue to grow as the most popular method of delivering your advertising message. It’s a cost effective, time efficient, Green (no paper usage required) way to instantly connect with your audience, provide valuable lead conversion data, and bring a call to action to millions of potential buyers.

Merging style and livable space, this Jefferson property is designed for college roommates as a higher-end, more private alternative to dorm living. When showcasing the property, it’s important to portray the appeal of each unit as a home rather than an empty space. Small details, like lit candles, plants, and accessories allow potential residents to visualize themselves living there.

Jefferson 26 in Austin, Tx

This hip Austin, TX property needed a website that captured the unique essence of a discriminating college crowd. With stylized appeal and high functionality, we created a website with all the latest features including real time by bedroom unit availability and rent pricing, the ability for residents to apply for a room, pay rent, and submit service requests online, and an interactive lifestyle map that showcases local restaurants, entertainment, and retail.

As part of the renovation of Downtown Dallas, a new development is in the works and we were called upon to start the ball rolling with a property logo. Here we captured the essesnce of the gas company pilot light image with the website address dot to create a readily recognizable logo that will translate well in print and website development.