Market Trends: Staying Tech Savy with Mobile Marketing

If your marketing strategy does not include a strong virtual presence, you are missing a massive opportunity. With expanded access to Wifi connections and increased popularity in the use of mobile devices, mobile marketing is the next wave of technology-based marketing strategies. As the Gen X and Y populations have become the focus of today’s marketing, your information needs to be delivered quickly, with options via email, text message, or instant message. Mobile marketing is an effective way to meet the expectations of a fast-paced, get it right now, audience while also stepping ahead of the curve technologically. Apple iPhone and iPod already have applications in place to automatically render a PC based website viewable on their devices and for those devices not equipped like Apple, website designers can modify existing websites to create .mobi versions of the full site. Instead of the traditional .com domain, .mobi is a scaled-down, text-based version of the full site, created to be viewed on mobile devices including Blackberrys, PDAs, and any other web-enabled systems.

What does this mean for marketing? It’s 24/7, no sales team required, access to your product. You give instant access to your brand and can monitor the effectiveness of your advertising efforts by enabling lead generation applications and setting up automatic responses to inquiries to help convert prospects.

What are some suggestions for implementing mobile marketing? Keep the content simple and usable, the navigation clean to avoid long download times, and provide a simple call to action whether it’s an email for more information, an application submission, or an order form for the product. Consider live chat as an option for instant communication for product or customer service related inquiries. Link in all company information including mapping features for driving directions and contact information. Look into lead generation including conversion tracking to see who, where, and how often your information is viewed.

As mobile device usage continues to expand, mobile marketing will continue to grow as the most popular method of delivering your advertising message. It’s a cost effective, time efficient, Green (no paper usage required) way to instantly connect with your audience, provide valuable lead conversion data, and bring a call to action to millions of potential buyers.

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